Family Name Branded Products: Kitsch or Kewl?

by Mark 0 Comments
Family Name Branded Products: Kitsch or Kewl?

If you need to choose a brand name for your business, product or service, consider the importance of the name in your business efforts. Your brand name will differentiate the value of your brand from the competitors. It’s vital to decide what your name should mean and represent.  Choosing a name could be tough, but if you get the name right you carve your niche in history. Your name should be both descriptive and memorable for easy recall. Nothing does it better than a well-conceived brand name.

One of the first things you should decide when thinking about the brand for your business is whether you want to build a business brand or a personal brand. A business brand is based around an identity you create for your business. It means you need to think of a name for your business that’s different from your personal name. A personal brand  means you choose your name to brand your business. Making the choice between using your name instead of business brand is a very personal decision to make and takes a lot of consideration. Using your name gives your business a unique identity than can make you stand out in the marketplace. Going with your name seems to be the easier choice in branding and promotion.

There’s variety of reasons to want to put your own name on your business. You can be developing a brand to stamp your signature in your creations. You are creating a family business to provide wealth and livelihood for your family. You are establishing a legacy for your children and grandchildren in the future. For service professionals, artist, authors, speakers who run their own practices, a personal brand is quintessential. People go for individuals they admire and connect with them easily. Since you are the brand, people can easily engage with you. Customers will know you are real person accountable for your products and services.

Because your name is your brand, your customers can easily associate it with your products or services. Use your name on your website, your brochures, your cards and your portfolio. Achieving high brand awareness is important in the early phase of your business. Use informative promotion to attain brand awareness. To achieve this you can use traditional advertising, sponsorship or promotional merchandise like branded coffee mugs. Effectively promote your brand by establishing a strong reputation and personality. Brand loyalty will be the ultimate payoff for all your marketing efforts.

Family name branded products is it kitsch or kewl? Many of the best branded products in world are named after their creator, including Hewlett-Packard, Ford, Johnson & JohnsonChanelProcter & Gamble  and Louis Vuitton  to name a few. Family name branded products that are well received with customer satisfaction build brand loyalty. Building your brand around your name can be a smart choice for marketing particularly for professional services companies. This option works well for artists and entrepreneurs. If you want to be a thought leader or expert in your field, using your name might be a smart choice when it comes to branding and promotion.

Can’t See the Wood for the Family Trees

by Mark

Yes, the Wood family name does originate from the forest. It began its life as a topographic name describing someone who worked, or lived in, a wood. Derived from the Middle English word ‘wode’, which means wood. This would be ‘wudu’ in Old English. One of the earliest recorded examples of this name was de la wode in Hertfordshire, England in 1242. The Latin version of this name is de Bosco, with Bois meaning wood in Old French. Variations of this name are Woode, Woods, Woodard, Woodburn, Woodby, Woodcock, Woodforde, Woodham, Woodly, Woodamn, Woodruff, Woodstock, Woodvine, Woodward, Woodson and Wooding. Can’t see the Wood for the family trees, because all those Woods are so numerous.

Wood is a very popular surname in most Anglo-Saxon countries. In Scotland you have the Clan Wood. The original Woods were Normans and they emigrated to England after the Norman Conquest in 1066. They descended from Ernald de Vosco, a Norman knight, and held lands in Thorpe Arnold under the earl of Leicester. They then moved to Dumfriesshire in Scotland and held a family seat from 1150.

Can’t See the Wood for the Family Trees

George Wood was an English convict from York and he was transported to New South Wales on the “Almorah” in 1817. John Wood from Middlesex, similarly, was transported to NSW in 1820 aboard the “Agammenon”; as was Joseph Wood. William Wood, a convict from Surrey, was transported to NSW via the “Asia” in 1822. James Wood from York was transported on the “Albion” in 1823; and he ended up settling in Van Diemen’s Land.

Annamaria Wood of Sydney, who recently clocked up twenty years of service looking after disabled people in the Macarthur region. As CEO of Disability Macarthur she is making a big difference to the lives of those around her. Helping children with disabilities and their families makes lives more fulfilling and less onerous for these people. Good things, then, do sometimes emerge out of the forest.

Other notable woods are, of course, Eldrick Tont ‘Tiger’ Woods, the golfing superstar; who unfortunately let his libido lead him into immoral pastures. Natalie Wood was the famous actress who died in suspicious circumstances, drowning after being on a boat with husband Robert Wagner. The Australian actor John Wood is a favourite with television soapie audiences in this country. Can’t see the Wood for the family trees; but those Woods are all ‘good sticks’ in the main.

 

 

Devine Surname: Fame & Infamy in Equal Measure

by Mark

When you look at the mugshots of Tilly Devine and what she was wearing, it is easy to understand why she went around killing folks in a razor gang. Talk about drab, body hiding sacks of fabric, complete with large hat. Matilda Mary Devine, to give her, her full name, was a madam and purveyor of sly-grog in Sydney, back in the 1920s, 30s, 40s and 50s. She started out as a prostitute back in England just after the turn of the twentieth century. Tilly married Australian serviceman Jim Devine, James Edward Devine, in London in 1917.

They had a son born in the UK in 1919. The couple returned to Australia in 1919-20, separately; as she followed him on the bride ship Waimana. Their son stayed in London to be brought up by her parents. The newly returned couple were soon heavily involved in drug dealing, brothels and organised crime. Tilly started her Sydney crime career as a prostitute, but soon moved up a notch to start running brothels in Sydney as a madam. The laws of the day made it illegal for men to run brothels, but didn’t say anything about women at that time.

Devine Surname: Fame & Infamy in Equal Measure

They ran high class call girls for politicians, businessmen and celebrities; and they ran poor “tenement girls” as cheaper whores for the working men; and they bribed police to protect their operations. Jim Devine was charged with several murders, but always managed to beat the rap on the grounds of self-defence. He was a stand-over man, pimp, drug dealer and gunman. The couple divorced in 1944. Tilly Devine lived in sunny Maroubra for more than 30 years in Torrington Road; a number of murders are believed to have been committed at her address there. The Australian Tax Department got Tilly in the end, ordering her to pay some $20 000 in unpaid income tax; which sent her close to bankruptcy.

Tilly Devine has a bar named after her, called Love Tilly Devine, which just goes to show how callous and superficial the nightclub industry is. Other famous Devines include, the right wing media rent-an-opinion Miranda Devine; who is always ready with some union bashing, anti-worker, bastardry. In the UK, Quentine Devine, is an exciting artist, animator and designer, doing a vast array of whacky work quite unlike anybody else. Stretching the boundaries of art is probably an understatement in his case.

 

Dugan Surname: The Pipes They Are A ‘Blowing

by Mark

The Dugan surname is an Anglicised version of the Gaelic name O’Dubhagain, which means grandson of Dubhagan. The meaning of Dubhagan is dark or black and likely refers to the Danish Vikings who stayed in Ireland, as they were dark strangers with more swarthy looks. There were Duggans near Fermoy in north Cork and were originally the ruling family of the Fir Maighe tribe. There are also druidic links to Mog Rutih within the Duggan ancestry. The family lost power when the Norams successfully invaded in the twelfth and thirteenth centuries.

Sean Mor O’Dubhagain is the most famous ancestor; and he was a celebrated poet writing about the mythic kings of Ireland before the Normans came. Dugan became a famous Scottish name later in history, as many Irish people migrated to Scotland. Variations of the name Dougan, Duggan, Doughan, and Doogan are to be found throughout Scotland and Ireland. John Dugan was a prisoner of war in the Tower of London in 1413. John O’Dugan was known as ‘the father of the navy’ during the reign of Edward III.

Dugan Surname: The Pipes They Are A ‘Blowing

John Dugan arrived in New South Wales in 1814 from County Mayo in Ireland. William Dugan from County Fermanagh in NSW in 1844. Jane Dugan from Termanne in 1839. Robert Dugan from County Tipperary in 1852. Samuel Dugan from County Down arrived in Queensland in 1888.

Many Dugans went to the United States from Ireland and Scotland. Alan Dugan (1923-2003) won the National Book Award and Pulitzer Prize for poetry in America. Dennis Dugan is an American actor and film director. Raymond smith Dugan (1878-1940) was an American astronomer at Princeton University.

Darcy Dugan was an infamous Australian bank robber and prison escape artist during the middle of the twentieth century.  He was sentenced to death but it was commuted to life imprisonment. He group up in the Sydney suburb of Annandale. Darcy Dugan escaped multiple times from custardy. He served his final prison sentence at Long Bay Gaol and was released in 1984.

There are numerous Dugans in all the capital cities around Australia. In the early years there were many Dugans farming and labouring. A much smaller percentage went into mining and carpentry. Tim Dugan is a noted marketing expert in Sydney, Australia. There are many prominent Dugans in Australia in a wide variety of fields and professions.

Dawes Surname: Very English, But From Wales

by Mark

The Dawes surname emerged during medieval times and records show it in England, Wales and Ireland. It may have been introduced into Wales and England in the twelfth century by the Crusaders, as it can be linked to the original Hebrew for David, meaning ‘the beloved one’.  Dawes the surname has also been linked to the Jack Daw bird because of its distinctive characteristics. The Irish connection is due to the Anglicisation of the Gaelic ‘O’Deaghaidh’ name; which means good and lucky or fateful.

Famous early Dawes were Ralph Dawe of Worcester in 1275, Lovekin Dawes of Oxford in 1279 and Sir William Dawes the Archbishop of York in 1713. Remember the character Rufus Dawes – or Marjorie Dawes? Both fictional, but their characters are always representative of middle England – middle-class, pleasant enough sensibilities.

Dawes Surname: Very English, But From Wales

John Dawes came to New South Wales from Worcester in 1806. William Dawes from Middlesex arrived in Tasmania or Van Diemen’s Land as it was then known in 1819. He was joined by a David Dawes in 1829 and Elizabeth Dawes from Norfolk in 1831. Robert Dawes, Henry Dawes and Samuel Dawes arrived in NSW in 1834, 1835 and 1836 respectively. These were all convict transportees and there totals some sixty convict Dawes arriving in different penal colonies around Australia.

Then there’s the stand-out, William Dawes (1762-1836), who quit the colony of New South Wales because he was disgusted at how the government and settlers treated the Aboriginals. He was an officer of Marines, a scientist and administrator. He volunteered to serve with the First Fleet and remained in the colony until 1791. After returning to England he was sent to Sierra Leone and eventually died in Antigua in 1836.

Stewart Dawes is the founder of Atomic Digital and has successfully worked in the digital marketing sphere for a number of years. Previous to this he was in the media, publishing print magazines and editing health and entertainment publications.

Dawes is not a common name in the United States with only around six thousand people bearing the Dawes surname as of the year 2000. It is more common in New Mexico than anywhere else in America.

Doors have opened for Dawes across the new world on continents such as Africa, the Americas, and Australia. The Dawes surname has been emblazoned across individuals of both outstanding and infamous sensibilities and will continue to do so into the foreseeable future.

Boswell Surname: Nomadic Romany Gypsy Heritage

by Mark

The surname Boswell has distinct links to the gypsies, in particular the Romany Gypsies from North India. This group of itinerant travellers arrived in England in the fifteenth century. They were forced to appropriate surnames because that is what was required by the English customs officials at the time. Many of these Romany gypsies assumed surnames that they had heard mentioned in the local population. Intermarriage was another means by which Romany gypsy blood entered the bloodlines of family names like Boswell and Loveridge. They were mistakenly called gypsies by the local population they encountered because they thought they were Egyptian.

There is now an established Romany and Traveller Family History Society which helps people research their family histories. The society has more than five hundred members. The Irish Travellers were another separate itinerant travelling group who came to England from Ireland. Both groups were involved in fortune telling, as a means of surviving and making money as fair ground attractions in the towns and villages they regularly visited. The Irish Travellers are thought to have been in existence from the thirteenth century in Britain, as their language dates back to this time. DNA analysis of a small sample of Travellers showed that they are a distinct ethnic strand of Irish who separated from the settled Irish communities some thousand years ago.

Boswell Surname: Nomadic Romany Gypsy Heritage

Gypsies and Travellers are famous throughout the world now, regularly depicted in movies because of their very different lifestyles. The itinerant nature of their lives is in direct contrast to the settled aspect of the majority of people in western communities. It has been disparaged throughout history and at the same time romanticised in literature and entertainment. Tarot cards, crystal balls, gaudy rings, horses, violence and a powerful family clan mentality are all things synonymous with gypsies and Travellers.

For some people discovering their ancestral link to Romany gypsies and Irish Travellers would be horrifying and for others a welcome change from the rest of the herd. The Boswell surname, although sounding typically British, is in fact, as we now know an indicator for some that they have Romany gypsy ancestry. The most famous Boswell is, of course, James Boswell, the biographer of Samuel Johnson the creator of one of the very first English dictionaries. This biography has been claimed to be one of the very greatest biographies of all time; according to Harold Bloom literary critic, amongst others.

 

Finocchio Surname: From Florence and Naples

by Mark

Finocchio means fennel, a favourite Italian vegetable; but it is also common slang for ‘gay’ in that country. The connection between the two is thought to be due to the fact that fennel seeds were thrown at homosexuals who were being burnt at the stake during the Inquisition in the Papal State to offset the smell of burning flesh. God loves those Christians; and the Italians love of cuisine even extended to the roasting of human flesh – I think it needs a touch of fennel Tesoro!

Fennel is a wonderful and often underrated vegetable in Australia. Home cooks are all too ready to put it in the too hard basket. It makes a wonderfully pungent salad and its aniseed flavour makes a great accompaniment to grilled meats. Fennel seeds in rye bread are sensational, as well. Give fennel a try in your kitchen.

Finocchio’s Club in San Francisco, USA began life as a speakeasy in the 1920s. It was started by Joe Finocchio; and specialised in presenting female impersonation acts. It was not strictly a gay club but attracted many tourists to the area in the 1930s, once prohibition had been lifted. A bit like Les Girls in Sydney, Australia’s Kings Cross.

Finocchio Surname: From Florence and Naples

In 1919 Umberto Fenocchio arrived in Sydney, NSW, Australia on the Ferarra. Santo Finocchio from Genoa, Italy arrived in Fremantle, WA in 1962. Grazia and Santo were living in Drummoyne in 1972. Francesco Finocchio lived in Marickville in 1968. There were Finocchios living in Wooloowin, Queensland in the 1970s. Generations of Finocchios have graced the shores of Australia and made their way through rich and varied lives.

Christian Finocchio is a partner and co-founder of C+F Lawyers in Adelaide. Prior to completing his Bachelor of Laws and Commerce at Flinders University he was a qualified accountant. His skill set includes: Personal Injury Law, Litigation, Family Law, Property Law, Mediation, Legal Research and Insurance Law. Daniel Finocchio is a Director at Flowaire Air Conditioning. Melissa Finocchio is a Ministerial Advisor to Hon. John Rau MP, the Deputy Premier and Attorney General of South Australia. Peter Finocchio is a Sales Supervisor at Stirling Homes.

The Finocchios have contributed greatly to the Australian community in a wide range of industries and vocations. They have brought the knowledge and culture from the old world to the new world. In Sydney, Adelaide, Melbourne and Brisbane Finocchios have made a difference to the lives of those around them.

 

Dervin Surname: Irish Ancestors & The Great Migration

by Mark
Dervin Surname: Irish Ancestors & The Great Migration

The original Irish name O Doirbheain is where the surname Dervin was derived from. The beauty of the surname Dervin is that it is also oftentimes used as first names. Of course, having Dervin, Dervin as your full name can be somewhat confusing but it is good to see that Dervin is also a popular first name many parents are considering.

The name Dervin means gifted friend or dear friend.  Dervin Surname mostly comes from France and the US with some of them spreading over to Great Britain, Ireland and Belgium. Aside from that, Dervin also comes with a variety of spelling variations which includes Dervan, O’Dervan, Dervine, Derwin and many more.

Popular individuals who carry the Dervin family name include Christina Dervin who is known for her works of art who primarily works with the figure and uses a multitude of different techniques including printmaking, embroidery, textiles, collage, drawing, painting, mono prints, hand sewn & machine sewn work, acrylic and even water colour paintings which gives her a diverse range of options she can choose from. Brenda Dervin is a professor of communication at Ohio State University and a researcher in the communication and library and information science fields. She is known for reviewing articles and also is on editorial boards for communication and library and information science journals.

In Hollywood you will find Dervin Gilbert who is an actor that is known for his work on The Strange and Unusual (2014), Meridian (2011) and Deceit & Desire (2011). Another actress that goes by the name of Keely Dervin has been in the industry for quite some time alternating between support and lead roles. She is known for her role on Merry Krampus (2014), S.I.N. (2013) and Little Wing (2015). Last but definitely not the least in the acting industry is Desra Dervin is an actress, known for Lone (2011) and The Seekers (2013).

Aside from acting, Dervin family names have been in the background helping make some of the films that we’ve seen possible. For instance, Alexander Dervin is a producer and in charge of visual effects to some of the noteworthy films including 2012’s Argo, Superman Returns (2006) and Minority Report (2002). On the other hand, both Joseph Dervin and Joseph Dervin Jr. worked in the editorial department with different TV series in a variety of genre including acting, comedy, adventure and many more.

The Dervin surname has also reached the online media space in the present. For instance, Marcus Dervin is the Director and Senior Consultant and is the man behind WebVine. His company is responsible for SharePoint, Dynamics CRM and Office 365 consultancy which is based in Sydney that they provide on a regular basis to their clients.

All in all, the Dervin surname has very rich history and has a diverse range of profession spanning different generations. With the increase of popularity of online services, we can expect to see more Dervins populating the online media space at any time soon.

Abdulla Surname: A Middle-Eastern Legacy

by Mark

The surname Abdulla is a transliteration of an Arabic given name, combining the words Abd and Allah. Together they mean ‘servant of God’ or ‘God’s slave’. The name of the Prophet Mohammad’s father was Abdullah. This is a favourite name for those of the Islamic faith, as it honours Allah their god and communicates the humility of the faithful. Arabic Jews and Christians also go by the name of Abdullah or Abdulla; as the name of their god in Arabic is referred to as Allah.

Abd Alla ibn Rawahah was the famous general in the Battle of Mut’ah fought in 629 CE; and was one of Mohammed’s companions. Abd Allah ibn al Muttalib, was, as mentioned, Mohammed’s father. Abd Alla ibn Mas’ud was another companion of the Prophet. Abd Allah ibn Ubayy was a leading light of Medina and contemporary of Mohammeds. Abdallah al-Adil was the Caliph of Morocco from 1224-1227 CE. Abdulla (Timurid) ruled the Timurid Empire and lived 1410 to 1451. More recently, Sheik Abdullah (1905-1982) was the Prime Minister of Kashmir. Abdullah of Saudi Arabia (1924-2015) was its king. Abdullah II is the current king of Jordan.

Abdulla Surname: A Middle-Eastern Legacy

There are soccer playing Abdullahs all over the Middle East, American baseball playing and grid iron playing Abdullas, Canadian wrestlers, and writers from Bosnia all called Abdullah. There are Israeli rabbis who go by the name Abdullah, Turkish academics, and Iraqi rabbis called Abdullah. Husain Abdullah has recently retired after seven seasons with the Kansas City Chiefs and the Minnesota Vikings in the NFL in America. After five concussions he has now benefited from the NFL’s new concussion protocol. The greater medical scrutiny on players who receive head injuries is a consequence of the reports about players suffering serious long term brain injuries from their time in the game. Abdulla took a year off from the game and when he returned he made adjustments to his tackling technique to avoid being hit in the head and risking concussion. He is a devout Muslim and loved playing American football, but values his long term health.

In Australia, a whole family of Abdullahs settled in Herbert, Queensland at the turn of the twentieth century. Dana Abdulla has been living and working in Sydney for many years in the furniture business. From old world to new worlds the Abdullas have made their mark across the board in so many varied and exciting industries.

 

 

Persichitti Surname: From Italy to Western Australia

by Mark

The surname Persichitti is most likely from the Italian for peach tree ‘persico’; which is from the Latin persicum ‘Persian apple’. It could be a topographic surname for someone who lived by a peach tree or near a geographical place with ‘persico’ as part of its name. For example, Persico Dosimo is a town in the Province of Cremorna, which is around eighty kilometres south-east of Milan. Persichitti surname: from Italy to Western Australia it has migrated from the Old World to the New World.

You also find quite a few Persichittis in the United States of America. Vincent Persichitti (1937-1965) was a famous Italian American composer. He began as a church organist and was a prolific composer in all genres of music. Vincent Persichitti is considered to be one of America’s chief symphonists midway through the twentieth century. Combining Italian lyricism with atonal polyphony he was both modern and conservative in his compositions. Vanessa Persichitti is in Canada and by the looks of it on Twitter, enjoying a pretty cool life. The Persichitti family have graced many parts of North America with its good living bloodlines.

Persichitti Surname: From Italy to Western Australia

In Perth, Western Australia Camillo Persichitti arrived from Naples in 1960 and became a builder. This is according to the Welcome Wall at the Western Australia Museum; although ancestory.com list a Camillo Persichetti as a resident of Perth from 1949. Slightly different spelling could indicate a different individual.

Oscar Persichitti is the Director of a training company called Above and Beyond Training Solutions. He founded the business after substantial stints in the army and police force, where he led soldiers and fellow officers. He has a passion for coaching and training others to reach their full potentials. Oscar, also, provides expert investigative training and consultancy for workplace incidents and regulatory matters. Above and Beyond Training Solutions can provide you with a Nationally Recognised Qualification based on your Recognised Prior Learning (RPL).

Susan Persichitti ran in the Perth City to Surf twelve kilometre half marathon in 2010. Troy Persichetti enjoyed a meal at the Burrendah hotel in Canning; and was blown away by the Surf and Turf. Nick Persichitti acted as the Administrator for Car Civil Contracting Pty Ltd during an Inquiry into Contracts Entered Into Between Consolidated Constructions Pty Ltd and Main Roads WA and the Public transport Authority in 2004. This was conducted by the Public Accounts Committee in the Legislative assembly of the WA Parliament. More fine examples of Persichittis making a difference to the lives of their peers and associates.

Vieira Surname: Portuguese and Galician Origins

by Mark

Vieira is the Portuguese and Galician word for scallop; and what a great sea going race are the Portuguese. They were the first great navigators of the world’s oceans, and home to a culture steeped in fishing and eating delicious seafood. Scallops are sensational shellfish and a delectable treat for those lucky enough to eat them cooked Portuguese style. Vieira is a popular Portuguese and Galician surname. It must be an honour to be named after something as delicious as a scallop.

The Portuguese began colonising Brazil from 1500 onwards, after Pedro Alvares Cabral claimed it for the Portuguese Empire. Which is why you find the Vieira surname gracing a number of Brazilian football players; many of them stars of the game. Patrick Vieira the famous French footballer, who currently coaches New York Football Club, was born in Senegal. Patrick had a very successful time at English club Arsenal, where he became captain and won three Premier League titles. Jorvan Vieira was a highly successful Brazilian football player who has gone on to coach the Iraq and Kuwait national sides.

Vieira Surname: Portuguese and Galician Origins

Alice Vieira is a highly successful Portuguese children’s book author. Jose Luandino Vieira is an Angolan writer. Meredith Vieira is an American journalist and talk show host; she has worked with NBC News, ABC and Who Wants to Be a Millionaire. Miss Angola 2011 was Leila Luiliana da Costa Vieira Lopes. In Australia, Bert Vieira has built a solid reputation in the finance and credit management fields; establishing ACM Group in 1982.

The fact that you find famous Vieiras all over the globe is testimony to the spread of talented Brazilian and Portuguese people to every part of the world. Whether it be with the round ball in front of hundreds of thousands of fans, or in front of a typewriter telling the stories that touch our hearts, the Vieiras are at home in both occupations. Their name may mean scallop but their contribution to the worlds of finance, entertainment and sport is huge.

Carlos Portugues Vieira is a Brazilian Jiu Jitsu fighter and teacher who has moved to Melbourne, Australia to continue his successful martial arts journey. Tracey Vieira is Screen Queensland’s new CEO; she has spent the past decade in LA with AusFilm connecting Australians with opportunities in the movie business. The Vieira surname: Portuguese and Galician origins but now wrapping itself around the New World and beyond.